Art & Copy showed the creative side of the marketing world, and showed the imagination and innovation that goes behind a promotional campaign. I believe that marketers should look for more from their work than what is generally required to meet deadlines and focus solely on the financial side of the industry.
For my project, the film inspired me to think creatively and push myself to put more into the creativity and the thought process behind my process for NeverWake, the band my group is working for. The creative side of the marketing industry is what gives a campaign its backbone and allows it to thrive in the market, and I hope to use creative marketing to benefit NeverWake and put together a great campaign.
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