Art & Copy Project Reflection

Art & Copy showed the creative side of the marketing world, and showed the imagination and innovation that goes behind a promotional campaign. I believe that marketers should look for more from their work than what is generally required to meet deadlines and focus solely on the financial side of the industry.

For my project, the film inspired me to think creatively and push myself to put more into the creativity and the thought process behind my process for NeverWake, the band my group is working for. The creative side of the marketing industry is what gives a campaign its backbone and allows it to thrive in the market, and I hope to use creative marketing to benefit NeverWake and put together a great campaign.

NeverWake Promotional Campaign

When introduced to NeverWake in a previous class, a professor called the music "BAD ASS ROCK," which is what I have chosen to use as my mock promotional campaign for the band.

Theme: BAD ASS ROCK
Description: The band already has a steady brand image, using promotional photos along with bright green fonts. To stay true to that, I have selected an image of the band that they use in their promotional package, and place the words "BAD ASS ROCK" across the bottom of the image in a bold, rough font. This is meant to stick to their established brand image, and giving them a level of intensity that their music requires.

Sample Advertisement: